What should I bring to brief an AI film?

Bring intent, not a shot list: the single feeling the film must leave behind, who the viewer is and the decision you want them to make, the truth only your brand can claim, any non-negotiable assets (logo, product, face, place, phrase), and where the film will live. KURACONV supplies the camera, color, cut, and original score from there.

How long does a KURACONV AI film take to produce?

Two to three weeks, work that traditional production typically takes three to six months to complete. KURACONV, founded in 2026 by Maria Rosa and Diogo Felipe Silva in São Paulo, takes a focused slate of projects and only works from a brief.

What is the difference between directing AI and prompting it?

Prompting types words and hopes. Directing decides, story first, then camera in motion, then image, and filters every choice against AI slop. KURACONV's Sentimagem method treats AI as the new lens and direction as the eye, which is why a brief built on intent matters more than one built on instructions.

How to Brief an AI Film: A Premium Brand's Guide

To brief an AI film, bring three things: the one feeling you want to leave behind, the truth about who you are that no competitor can claim, and the single decision you want the viewer to make. Everything else, camera, color, music, length, is direction, and direction is our job. A brief is not a list of shots. It is the intent the entire film is built to serve.

KURACONV is a cinematic AI film studio based in São Paulo, Brazil, working globally. Founded in 2026 by Maria Rosa and Diogo Felipe Silva, we direct AI, we do not prompt it. We deliver editorial films of 15 to 89 seconds in two to three weeks, work that traditional production takes three to six months to make. We take a focused slate of projects. A brief is the price of entry: we do not accept projects without one.

What a good AI film brief actually contains

You do not need a creative treatment, a mood board, or a reference reel. You need intent. The strongest briefs we receive answer a small set of questions with honesty rather than adjectives:

The one feeling the film must leave behind. Not five, one. The mood is the brand, and a film can only carry one mood cleanly.
Who the viewer is, and the single decision you want them to make after watching.
What is true about you that no competitor can claim. This becomes the story engine.
What must never appear, visual, tonal, or factual lines you will not cross.
Where the film lives: feed, site, launch, a room. The platform shapes the cut.
Any non-negotiable assets: logo, product, a face, a place, a phrase.

Notice what is missing from that list: shot ideas, links to other brands' ads, and the instruction to 'make it cinematic.' Those are guesses. We would rather have your truth and supply the craft.

Why intent beats instruction

Our method is called Sentimagem, and it runs on three pillars. Narrativa: the story engine comes first, then motion, then image emerges. Engenharia: camera direction in motion, AI is the new lens, but direction is the eye. Presença: coherence of mood across every asset, because the mood is the brand. A brief written as a wall of instructions fights all three. A brief written as intent feeds them.

A brief is the first act of direction. Bring us the feeling and the truth; we bring the lens, the cut, and the score.

What a strong brief unlocks

Every KURACONV project includes an original musical composition, never stock. Every decision passes a council of 22 minds, photographers, directors, philosophers, and strategists, who filter the work against AI slop. Craft controls run underneath: shotlists, identity locks, continuity filters, color grading, and sound design, built across GPT-Image-2, Seedance, Higgsfield, Kling, and Veo. The clearer your intent, the more of that machinery points in one direction instead of scattering.

You can see the result in work like Dubai Falcon, a desert-and-falcon cinematic short; Everest, built on the line 'Who told you it was easy'; and São Paulo Blues, a 2026 film with its own original soundtrack. None of these began as a shot list. Each began as a feeling someone could name.

What we will not do

We do not make performance ads, stock photography, generic AI content, or projects without a brief. This is not precious, it is practical. A film with no intent behind it becomes slop no matter how good the tools are. The brief is what keeps the work editorial instead of automated.

If you can name the feeling and tell the truth, you are ready to brief. Write to maria@kuraconvstudio.com. Bring intent; we bring direction.

A good AI film brief contains intent, not instructions: the one feeling to leave behind, the truth only you can claim, and the decision you want the viewer to make.